0/10 do not recommend

Your front door is 36” wide. Your kitchen counters stand at three feet, with cabinets jutting out exactly 12” from the wall. I haven’t been to your house with a measuring tape—I just know the standards of home construction.

If you didn’t know, before I was a full-time coach I spent almost 20 years building, remodeling, and flipping houses.

Even in the most custom of homes there are standards and rules you have to play by.

You can’t decide at the last minute that you want a plug on the floor in the middle of a room.

You can’t put a pocket door on a wall that’s full of pipes and wires.

You can’t take out a load-bearing wall without replacing it with a beam.

Just like in home construction, fitness has unbreakable rules. Ignore them, and your results will crumble.

Rules like:

Lifting light weights will never build muscles you can see.

Eating a low-protein diet won’t give your body what it needs to change your physique.

Every diet that “works” does one thing—gets you to eat fewer calories.

Organic, natural, gluten-free, and dairy-free mean nothing about whether or not you’ll look better at the pool on Memorial Day.

Having a professional plan and accountability means better results.

In construction and fitness, you have a choice.

Accept the rules of the game, and end up with unbelievable results.

We recommend this approach.

On the other hand, you can fight the rules, look for quick fixes, imagine that you’re special, and stay stuck and frustrated.

0/10 do not recommend this approach.

The rules aren’t there to limit you—they’re there to guide you toward real progress.

If you’re ready to stop spinning your wheels and start building something strong, we’ve got the blueprint.

Let’s get to work.

Lift heavy, and be nice.

Jonathan