I Swore I’d Never Watch This. That Was a Lie.
I said I’d never do it, but I did. Multiple times too.
I watched not one, but several seasons of The Holiday Baking Championship between Thanksgiving and Christmas.
If you’ve never watched it, don’t start—or you’ll get hooked like I did and end up with a newfound desire to bake cookies, which might be counterproductive to your 2025 resolutions.
In each episode, the bakers (ranging from professional pastry chefs to home bakers) are given a goal. For example:
“Make a 5-layered trifle inspired by Santa, using eggnog and peppermint as ingredients.”
Once the allotted time expires, the panel of judges tastes their creations and appoints the winner.
Sidebar: If you’ve ever watched the show, don’t you find it amazing how some of the judges are so thin?
While the bakers work feverishly in the kitchen, a cameraman (or woman—I’d hate to get canceled) asks each contestant what they’re doing.
“I’m tempering this chocolate so it has time to set, and then it’ll become Santa’s sleigh on top of my trifle. I’m also baking my sponge while I prepare an eggnog soak that I’ll pour on top.”
I have no idea if any of that checks out, but you get the point: They’re doing stuff.
The baking-show-inspired thing I want you to take away on this Friday morning before the Monday when many people will officially start trying to achieve their 2025 fitness goals is:
Have a Goal, But Obsess About the Process
All the bakers in each episode have the same goal: make the best trifle.
Yet, no amount of visualizing that goal will make it so. They have to follow a process that makes the trifle a delicious reality.
Again, the goal matters, but the process they follow to reach the goal determines whether they walk away with the prize money—or get the boot.
So, what are your goals for 2025?
Lose weight?
Get stronger?
Prioritize yourself?
Feel more confident?
Drink less?
Eat better?
Run a 5K?
Excellent!
Now, what’s your plan?
As it turns out, “get my crap together” and “try harder this time” aren’t effective processes. I know—I’ve tried it, too.
What I’m asking is:
What does the process to reach your goal look like?
What do you need to do today to win tomorrow?
Most people can’t answer those questions, and it’s the reason they’re still wrestling with the same fitness goals 10 years later.
Our 100+ clients pay us for our killer workout program, coaching expertise, and knowledge about sustainable nutrition.
But what they’re really paying for is the process that leads them to their goals—and the accountability to stick with that process.
Whether you hire us or not this year to reach your health and fitness goals (you should), please don’t stop at having a goal.
Invest in—and obsess over—the process it’s going to take to reach that goal.
Go get ’em, tiger.
Until next time… Lift heavy, and be nice.
Jonathan